Ginch Gonch is proud to announce the contest as part of our “WE’RE EVERY-WEAR” campaign.  In this year’s Battle of the Briefs, Ginch Gonch is giving you the opportunity to show your instrumental creativity and bold talent as you tear away your armor, fighting only in the flesh, showing your monument wrapped in Ginch Gonch in front of a recognizable city landmark – because “WE’RE EVERY-WEAR”! Okay, we’ll accept your backyard landmark, or comparing your monument with that of your neighbors! BUT…be creative folks, because once again we don’t decide the Battle of the Briefs “wiener”, you do.  The first prize is a trip for you and someone you love… Maybe it’s the person that took the photo, or the one that puts you in the “right position” regularly.

You will be traveling VIP with us on our next photo shoot adventure and seeing our 2008 collection firsthand.  And we are telling you it’s a full one – hand that is.  It is at a highly classified, desirable; and a really, really warm location.

Rulers and Rags: You must submit a photo of yourself in Ginch Gonch (any one of our styles) showing off your monument proudly. Remember this is a battle. Don't be wimpy. Be Bold. Think outside the boxer. You must agree to the terms & conditions prior to your submission of your photo. If you have a problem with cottage cheese on your legs, don't think that we won't plaster it all over the Internet - Get the point? Be confident in the skin your in. Be confident in your Ginch Gonch. Our brand is about Living Like a Kid. Our messaging and ideology is about freedom of expression, the ability to think for yourself, and to love the shell you have, regardless of your back crack or excess hair that may stream from it. We want to see you. In Ginch Gonch! Battle of the Briefs. WE'RE EVERY-WEAR. If for whatever reason, you feel a little shy and you'd rather not plaster ass & assets all over the Internet, you are also welcome to enter our Bonus Contest to win a year's supply of Ginch Gonch underwear. No purchase necessary - imagine how many photos you could take with that!. All of our stores and participating websites are able to provide you with information on Battle of the Briefs contest, as well as submission forms for the bonus contest mentioned above. Lick your own stamp, and if you win, we will provide the Ass Lickers.

FASHION FILE – A taste of things to come… Our last photo shoot took place in exotic Central America and included media coverage from Fashion File, CBC Venture, and more.  This half hour special presentation on Fashion File aired in 148 countries worldwide.  This should give you a good idea of what you will take in. No thinking, you’re going to be tickling the models.        TOP MODELS IN THE MAKING – Matt Loewen Featured in our last shoot was international top model, Matt Loewen. Following Ginch Gonch, other top brands now feature Matt in current campaigns which include world renowned Dolce & Gabbana and denim legend Parasuco…this could be you!!!!    Congrats Matt….  Submit your hot shot to become the next Matt!                                      Our next photo shoot is taking place this year at a highly classified location, but rest assured it will be a once in a lifetime opportunity. This is your chance to be a part of it.  People have been asking about our next collection for quite some time now, but unfortunately we have not been able to disclose any details.  Be the first to see it and enjoy the eye candy and scenery in the making!            MONTREAL FASHION WEEK – Ginch Gonch on the Runway Ou La La!  A glimpse at Ginch Gonch working the runway.  At Ginch Gonch, we will launch our collections with a bang!  Walk the runway? Who says we can’t flip across the runway?  When we launch our next collection, we want you to be just as excited– flipping sideways, front ways, inside, outside, upside down and over for our underwear.  “Live Like a Kid.”  If you think that was hot!!! Just wait till you see what we have in store!!! Keep it real, by staying in tuned with the where, what and when…on www.ginchgonch.com.